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Kishori IVF Featured in Forbes India: Making Advanced Fertility Care Accessible Beyond India's Metros
Forbes India has featured Kishori IVF’s decade-long effort to bring affordable, dignified and stigma-free fertility care to couples outside India’s big cities. This post shares the key ideas from the feature and what they mean for couples in Western Odisha and nearby states.
A quiet beginning, a steady rise
Kishori IVF began as the dedicated fertility wing of Kishori Hospital. In its very first month it saw just three couples. There was no grand launch, only a belief that families in smaller cities deserve the same standard of fertility care that was once available mainly in the metros.
More than a decade later, the centre performs 600 to 700 IVF cycles every year and has treated over 15,000 couples. From its base in Bargarh, it has grown to Jharsuguda, Angul and Cuttack. As the team told Forbes India, growth was never only about opening more centres. It has been about wider access, steady standards and compassionate, dignified care.
Closing the gap for Tier-II and Tier-III towns
When the centre was planned, couples in smaller towns often had to travel to distant metro cities for treatment. That meant extra expense, difficult logistics and long stays away from home, all on top of an already stressful medical journey. Kishori IVF was built so that expert fertility care could be available closer to home.
The gap was not only about distance. The leadership names affordability and social stigma as the two biggest early obstacles. Breaking the stigma and encouraging couples to come forward for treatment came first. Accessibility also means honest communication about costs and care that suits a couple’s finances and emotional needs.
Stigma has eased noticeably outside the big cities. Patients now arrive better informed and ask direct questions about options, timelines, costs and realistic success rates. Counselling once began by reassuring couples that infertility is nothing to be ashamed of. Today, more men join consultations and tests, which weakens the old idea that infertility is only a woman’s problem.
Care planned around the couple
Kishori IVF starts from a simple idea: no two fertility journeys are alike, and not every couple needs IVF. A treatment plan is built around reproductive history, age, lifestyle and earlier treatment. The centre prefers the least invasive option that works, whether that is lifestyle change, medication, ovulation induction, IUI or, when needed, IVF.
Research and the right technology
The centre describes itself as research-driven. It has presented protocols such as “2nd Trigger in IUI” and “Embryo Transfer after Aspiration of Endometrial Fluid” at international forums. Its work covers:
- detailed hormonal assessment, advanced semen analysis and high-resolution ultrasound monitoring
- ovulation induction, IUI, conventional IVF and ICSI
- ovarian, testicular and sub-endometrial PRP
- an embryology lab that handles blastocyst culture and embryo grading
On the future of the field, the team is cautiously optimistic about artificial intelligence. It sees promise in predicting ovarian response, refining medicine doses and standardising embryo assessment, alongside progress in egg and embryo freezing for those delaying parenthood. Its view is that technology should support clinical judgement, never replace it. The focus is on using the right technology for the right patient at the right time.
Support beyond the clinic
Fertility treatment is emotionally demanding, so Kishori IVF runs a dedicated counselling team alongside its doctors. Their job is to keep couples informed and supported through a long and uncertain process. The centre says it trusts “achievement over words” and avoids exaggerated promises, preferring realistic, evidence-based guidance on costs, procedures and expected outcomes.
Because the centre sits inside Kishori Hospital, fertility specialists, gynaecologists, obstetricians and diagnostic and surgical teams work under one roof. For women with PCOS, endometriosis, fibroids or recurrent pregnancy loss, this allows coordinated care that continues through pregnancy and delivery, not just until a positive test.
Where Kishori IVF is heading
The founders expect the centre’s impact to reach well beyond Western Odisha. Patients already come from across India and, occasionally, from abroad. The next phase is a wider network across under-served states, along with structured training for gynaecologists, embryologists, nurses and counsellors. The aim is to strengthen the region’s fertility-care ecosystem, not just add more clinics.
In the centre’s own words to Forbes India, the larger goal is to change how infertility is understood: as a medical condition that deserves care, dignity and hope, free of shame and blame.
FAQs ( Frequently Asked Questions)
No. Kishori IVF plans treatment around each couple and favours the least invasive effective option, from lifestyle changes and medication to IUI, with IVF used when it is truly needed.
The centre began in Bargarh and has expanded to Jharsuguda, Angul and Cuttack. Call us to confirm the nearest centre and consultation timings.
The team sees AI as a possible aid for predicting ovarian response, refining medicine doses and standardising embryo assessment. It stresses that doctors, not software, must make the final decisions.
Read the full feature
This story appeared in Forbes India’s Brand Connect section. Read the full Forbes India feature.
If you and your partner are facing infertility, you do not have to travel to a metro for expert care. Book an appointment or call 7381 060 332.
Call/WhatsApp: 7608-961-332/7381-060-332 to book an Appointment
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